I don’t recall the number of times a small business owner or work colleague came to me with a logo designed in PowerPoint looking to expand their marketing materials for their business. As most small business owners do they try to cut corners when they first open their business and
Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Read
Do you know what a ‘brand identity’ is? If you answered ‘a logo’, then you’re only part of the way there. A logo is only a very small part of what a brand identity is all about. A brand isn’t just the
Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses are not adjusting their strategy accordingly. In fact, according to a
What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your
Marketing is the cornerstone to any business’ ability to grow their client base. Promotional displays and marketing brochures for products and services, distinctive
In the global marketplace, it isn’t enough to just have a logo and a website. For a business to succeed, they need to build their brand
A logo is basically an illustration of your entire company image, which is then communicated to your prospect in a graphic or symbolic way.
Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. They may use a variety of design elements to achieve
Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why
If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical
From Nike's "swoosh" symbol to Starbucks' twin-tailed mermaid or siren, the world's largest companies take great care of their logos.